This logo started off as representing fighting off bacteria, and the “goddess” in the back depicts healthy and well being which is something everyone hopes and wants to have
There’s a boy staring at the star which represents hope and peace, and the boy’s suppose to be youthful and symbolize innocents along as a representation of natural and purity.
Feodora is the name of a sister of the last German empress, and the company decided to use her signature, selling chocalates and other pralines. Reason for this is she was so impressed with the company wanting to use her name, she let them do it, all leading to the left hand corner where they’re family coats of arms from the founding family of the business. 
Jeep represents the off – road and capability for military and civilian vehicles, allowing anyone to buy it. And on the car, the word jeep appears on it, but never the symbol, and they don’t really know where the name really came from. 
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